Viking Goes From Wheels to Walls

FOR​ ​IMMEDIATE​ ​RELEASE Aug.​ ​29,​ ​2017
For​ ​additional​ ​info​ ​contact: ​ ​​Niyaz​ ​Pirani,​ ​[email protected]
The​ ​Viking​ ​Truck​ ​will​ ​debut​ ​its​ ​first​ ​location,​ ​Viking​ ​Dogs,​ ​at McFadden​ ​Public​ ​Market​ ​Sunday,​ ​Sept.​ ​3
The​ ​food​ ​truck​--​which​ ​specializes​ ​in​ ​corn​ ​dogs​ ​and​ ​sausages--​ ​will​ ​open​ ​in​ ​the​ ​Downtown Santa​ ​Ana​ ​food​ ​hall​ ​with​ ​a​ ​Viking​ ​Dogs-For-A-Year​ ​Raffle​ ​and​ ​debut​ ​​ ​of​ ​the​ ​*NEW*​ ​THOR​ ​dog.
“Neither​ ​rain​ ​nor​ ​torrents​ ​nor​ ​the​ ​wind's​ ​strong​ ​burst, Nor​ ​flick'ring​ ​power,​ ​nor​ ​lack​ ​of​ ​change Could​ ​keep​ ​me​ ​from​ ​my​ ​appointed​ ​bratwurst.” —Dave​ ​Lieberman,​ ​OC​ ​Weekly
DOWNTOWN​ ​SANTA​ ​ANA​ ​​The​ ​Viking​ ​Truck—owner​ ​Luis​ ​Flores’​ ​Viking-themed​ ​ode​ ​to sausages​ ​and​ ​corn​ ​dogs​ ​on​ ​wheels—will​ ​debut​ ​its​ ​first​ ​location​ ​inside​ ​of​ ​McFadden​ ​Public Market​ ​in​ ​Downtown​ ​Santa​ ​Ana​ ​with​ ​a​ ​pop-up​ ​starting​ ​at​ ​11​ ​a.m.​ ​Sunday,​ ​Sept.​ ​3.
Attendees​ ​who​ ​dine​ ​at​ ​Viking​ ​Dogs​ ​during​ ​the​ ​pop-up​ ​will​ ​each​ ​receive​ ​a​ ​raffle​ ​ticket;​ ​5​ ​chosen warriors​ ​will​ ​win​ ​FREE​ ​Viking​ ​Dogs​ ​for​ ​a​ ​year—1​ ​combo​ ​meal​ ​per​ ​month​ ​through​ ​Sept.​ ​2018.
Viking​ ​Dogs​ ​will​ ​officially​ ​open​ ​at​ ​11​ ​a.m.​ ​Tuesday,​ ​Sept.​ ​5.
The​ ​restaurant​ ​joins​ ​En​ ​Tu​ ​Boca,​ ​Milk​ ​Man​ ​and​ ​Rooster​ ​Republic​ ​along​ ​with​ ​vintage​ ​arcade​ ​bar Mission​ ​Control​ ​and​ ​the​ ​bar​ ​Lost​ ​Art—which​ ​both​ ​offer​ ​18​ ​beers​ ​and​ ​2​ ​draft​ ​cocktails—as​ ​the food​ ​hall’s​ ​main​ ​offerings.
Viking​ ​Dogs​ ​replaces​ ​Vietnamese​ ​restaurant​ ​Bone​ ​Stock​ ​in​ ​the​ ​market.

“McFadden​ ​Public​ ​Market​ ​has​ ​a​ ​great​ ​vibe​ ​and​ ​fits​ ​our​ ​brand​ ​well.​ ​Working​ ​with​ ​owners Leonard​ ​Chan​ ​and​ ​Phillip​ ​Kwan​ ​has​ ​been​ ​a​ ​dream​ ​come​ ​true,”​ ​Viking​ ​Dogs​ ​owner​ ​Luis​ ​Flores said.
“There​ ​was​ ​a​ ​lot​ ​of​ ​interest​ ​in​ ​that​ ​spot​ ​from​ ​many​ ​established​ ​brands​ ​and​ ​they​ ​chose​ ​us​ ​so we’re​ ​going​ ​to​ ​take​ ​Viking​ ​to​ ​the​ ​next​ ​level.​ ​Our​ ​longtime​ ​fans​ ​who​ ​have​ ​been​ ​chasing​ ​the​ ​truck for​ ​so​ ​long​ ​will​ ​finally​ ​have​ ​a​ ​place​ ​to​ ​call​ ​home.”
Food,​ ​Owner​ ​&​ ​Truck​ ​Photos:​ ​bit.ly/VikingDogsMediaKit ABOUT​ ​LUIS​ ​FLORES
Viking​ ​Dogs​ ​owner​ ​Luis​ ​Flores​ ​lives​ ​in​ ​Anaheim​ ​with​ ​his​ ​wife​ ​Heather​ ​and​ ​son​ ​Archer;​ ​he’s​ ​an Orange​ ​County​ ​native​ ​who​ ​grew​ ​up​ ​in​ ​Huntington​ ​Beach.​ ​His​ ​longest​ ​restaurant​ ​experience before​ ​owning​ ​his​ ​own​ ​came​ ​from​ ​Pirates​ ​Dinner​ ​Theater​ ​in​ ​Buena​ ​Park​ ​where​ ​he​ ​was​ ​bar manager​ ​for​ ​5​ ​years.
He​ ​launched​ ​The​ ​Viking​ ​Truck​ ​in​ ​2011​ ​just​ ​after​ ​the​ ​first​ ​wave​ ​of​ ​O.C.​ ​food​ ​trucks​ ​including​ ​Dos Chinos,​ ​Piaggio​ ​on​ ​Wheels​ ​and​ ​the​ ​OC​ ​Food​ ​Truck​ ​had​ ​established​ ​themselves.​ ​Flores​ ​leased “a​ ​beat​ ​up,​ ​old​ ​taco​ ​truck​ ​almost​ ​as​ ​old​ ​as​ ​I​ ​was​ ​for​ ​$3,000​ ​per​ ​month”​ ​to​ ​start​ ​Viking.​ ​The​ ​truck debuted​ ​at​ ​Bootlegger’s​ ​Brewery​ ​in​ ​Fullerton​ ​where​ ​they​ ​served​ ​everyone​ ​for​ ​free​ ​on​ ​their​ ​first night​ ​(OC​ ​Baking​ ​Company’s​ ​Dean​ ​Kim​ ​donated​ ​all​ ​the​ ​bread​ ​that​ ​night,​ ​too,​ ​and​ ​Viking​ ​Dogs still​ ​proudly​ ​serves​ ​his​ ​products).
In​ ​October​ ​2014​ ​Luis​ ​and​ ​his​ ​wife​ ​Heather​ ​opened​ ​Meat​ ​Up​ ​BBQ​ ​in​ ​Placentia​ ​with​ ​a​ ​business partner.​ ​In​ ​2016​ ​Luis​ ​took​ ​full​ ​control​ ​of​ ​Meat​ ​Up​ ​BBQ​ ​and​ ​has​ ​been​ ​working​ ​to​ ​grow​ ​both brands​ ​simultaneously.​ ​Flores​ ​now​ ​owns​ ​two​ ​food​ ​trucks​ ​and​ ​two​ ​restaurants;​ ​both​ ​offer​ ​food truck​ ​rental​ ​and​ ​full​ ​catering​ ​capabilities.
THE​ ​FOOD
Viking​ ​Dogs​ ​serves​ ​sausages,​ ​hot​ ​dogs,​ ​hand-dipped​ ​corn​ ​dogs​ ​(made​ ​with​ ​bratwurst!)​ ​and loaded​ ​or​ ​naked​ ​tater​ ​tots.​ ​​Sausages​ ​are​ ​sourced​ ​from​ ​legendary​ ​Mattern​ ​Sausage​ ​&​ ​Deli​ ​in Orange​ ​and​ ​the​ ​lobster​ ​buns​ ​come​ ​from​ ​acclaimed​ ​baker​ ​Dean​ ​Kim’s​ ​OC​ ​Baking Company​ ​in​ ​Orange.
Food,​ ​Owner​ ​&​ ​Truck​ ​Photos:​ ​bit.ly/VikingDogsMediaKit Signature​ ​menu​ ​items​ ​+​ ​craft​ ​beer​ ​include:

• ●  *DEBUTING​ ​SUNDAY​ ​AT​ ​VIKING​ ​DOGS​ ​POP-UP*:​ ​THOR​ ​(an​ ​upgrade​ ​to​ ​the​ ​signature Thunder​ ​Dog)—Smoked​ ​Bratwurst,​ ​Dark​ ​Ale​ ​Black​ ​Bean​ ​Chili,​ ​Cheddar​ ​Cheese,​ ​Crema, Viking​ ​Ketchup​ ​+​ ​Buttermilk-Battered​ ​Jalapenos​ ​&​ ​Onions
• ●  LOKI—Hot​ ​Polish​ ​Sausage,​ ​Bacon,​ ​Beer​ ​Cheese​ ​Sauce,​ ​Jalapeno​ ​Relish,​ ​Brown Mustard​ ​&​ ​Viking​ ​Ketchup
• ●  NEMESIS:​ ​The​ ​original​ ​Smoked​ ​Bratwurst​ ​Corn​ ​Dog,​ ​hand​ ​dipped​ ​in​ ​Sweet​ ​Corn​ ​Batter

 

• ●  DRAGON​ ​EGGS:​ ​Tater​ ​Tots​ ​smothered​ ​in​ ​Dark​ ​Ale​ ​Black​ ​Bean​ ​Chili,​ ​Cheddar​ ​Cheese, Crema,​ ​Sriracha​ ​&​ ​Viking​ ​Ketchup
• ●  Viking​ ​Dogs​ ​diners​ ​can​ ​drink​ ​18​ ​craft​ ​beers​ ​and​ ​2​ ​draft​ ​cocktails​ ​from​ ​McFadden’s​ ​2​ ​bars ABOUT​ ​McFADDEN​ ​PUBLIC​ ​MARKET
  McFadden​ ​Public​ ​Market​ ​opened​ ​in​ ​May​ ​2017​ ​in​ ​Downtown​ ​Santa​ ​Ana​ ​and​ ​comes​ ​fully-loaded with​ ​vintage​ ​arcade​ ​games,​ ​multiple​ ​food​ ​stalls​ ​and​ ​2​ ​bars.​ ​Another​ ​work​ ​of​ ​well-known​ ​Orange County​ ​restaurateur​ ​Leonard​ ​Chan,​ ​and​ ​his​ ​partner​ ​Phillip​ ​Kwan,​ ​McFadden​ ​brings​ ​innovative eateries​ ​and​ ​nostalgic​ ​activities​ ​together​ ​harmoniously​ ​under​ ​one​ ​roof.
  “Luis​ ​is​ ​someone​ ​that​ ​shares​ ​the​ ​same​ ​passion​ ​for​ ​craft​ ​beer​ ​and​ ​yummy,​ ​approachable​ ​food,” McFadden​ ​owner​ ​Leonard​ ​Chan​ ​said.​ ​“I’m​ ​really​ ​looking​ ​forward​ ​to​ ​having​ ​Viking​ ​Dogs​ ​come​ ​in, adding​ ​to​ ​our​ ​existing,​ ​fun​ ​concepts,​ ​and​ ​injecting​ ​an​ ​extra​ ​bit​ ​of​ ​love​ ​and​ ​energy​ ​into​ ​our space.” 

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