FOR IMMEDIATE RELEASE Aug. 29, 2017
For additional info contact: Niyaz Pirani, firstname.lastname@example.org
The Viking Truck will debut its first location, Viking Dogs, at McFadden Public Market Sunday, Sept. 3
The food truck--which specializes in corn dogs and sausages-- will open in the Downtown Santa Ana food hall with a Viking Dogs-For-A-Year Raffle and debut of the *NEW* THOR dog.
“Neither rain nor torrents nor the wind's strong burst, Nor flick'ring power, nor lack of change Could keep me from my appointed bratwurst.” —Dave Lieberman, OC Weekly
DOWNTOWN SANTA ANA The Viking Truck—owner Luis Flores’ Viking-themed ode to sausages and corn dogs on wheels—will debut its first location inside of McFadden Public Market in Downtown Santa Ana with a pop-up starting at 11 a.m. Sunday, Sept. 3.
Attendees who dine at Viking Dogs during the pop-up will each receive a raffle ticket; 5 chosen warriors will win FREE Viking Dogs for a year—1 combo meal per month through Sept. 2018.
Viking Dogs will officially open at 11 a.m. Tuesday, Sept. 5.
The restaurant joins En Tu Boca, Milk Man and Rooster Republic along with vintage arcade bar Mission Control and the bar Lost Art—which both offer 18 beers and 2 draft cocktails—as the food hall’s main offerings.
Viking Dogs replaces Vietnamese restaurant Bone Stock in the market.
“McFadden Public Market has a great vibe and fits our brand well. Working with owners Leonard Chan and Phillip Kwan has been a dream come true,” Viking Dogs owner Luis Flores said.
“There was a lot of interest in that spot from many established brands and they chose us so we’re going to take Viking to the next level. Our longtime fans who have been chasing the truck for so long will finally have a place to call home.”
Food, Owner & Truck Photos: bit.ly/VikingDogsMediaKit ABOUT LUIS FLORES
Viking Dogs owner Luis Flores lives in Anaheim with his wife Heather and son Archer; he’s an Orange County native who grew up in Huntington Beach. His longest restaurant experience before owning his own came from Pirates Dinner Theater in Buena Park where he was bar manager for 5 years.
He launched The Viking Truck in 2011 just after the first wave of O.C. food trucks including Dos Chinos, Piaggio on Wheels and the OC Food Truck had established themselves. Flores leased “a beat up, old taco truck almost as old as I was for $3,000 per month” to start Viking. The truck debuted at Bootlegger’s Brewery in Fullerton where they served everyone for free on their first night (OC Baking Company’s Dean Kim donated all the bread that night, too, and Viking Dogs still proudly serves his products).
In October 2014 Luis and his wife Heather opened Meat Up BBQ in Placentia with a business partner. In 2016 Luis took full control of Meat Up BBQ and has been working to grow both brands simultaneously. Flores now owns two food trucks and two restaurants; both offer food truck rental and full catering capabilities.
Viking Dogs serves sausages, hot dogs, hand-dipped corn dogs (made with bratwurst!) and loaded or naked tater tots. Sausages are sourced from legendary Mattern Sausage & Deli in Orange and the lobster buns come from acclaimed baker Dean Kim’s OC Baking Company in Orange.
Food, Owner & Truck Photos: bit.ly/VikingDogsMediaKit Signature menu items + craft beer include:
Its been a crazy five years, but we are still going strong and want to thank everyone for the support in the past and to our future fans. I love viking truck to my core and we will do everything we can to continue to grow the brand and spread the viking love!
We will be there with our good friends
This is the OG Viking Truck after it hopped a curb and started a fight with a tree!
This is the tree that opened the truck up like a "CAN OPENER" after the front axle broke. It's sad to see the old truck go out like this.........BUUUTTTT
We would like to formally introduce the brand new Viking Truck and it's name is "GRENDEL" We are excited to pillage the streets with this epic truck that contains 4, YES I said 4 deep fryers! We have a slightly new look and an amazing new printed menu for your viewing pleasure. The Vikings are pillaging in a city near you!!!!!
This past friday we had an epic lunch service at Oakley Headquarters! A fan took this great panoramic picture of the event and our ridiculous line we had. Our buddies @ocburgermonster , @garlicscapes , @doschinos were rocking there amazing food with us! If you would like us to cater a great lunch event for you like this one, click on our catering tab at the top!
Last Friday, The Vikings were attached at the hip with Bootleggers Brewery in Fullerton to film a brand spankin new National TV show called BEER GEEKS!! The host of the show is Michael and he travels the states to different breweries and views how they make their beer from start to finish. A key element to the show is the food pairing with the beer. This is where we came in to the story. They filmed the head Viking Luis making are awesome dark ale chili with Bootleggers Black Phoenix chipotle stout. It was more fun then we could have ever asked for. The crew was amazing and the Vikings want to give a big thanks out to the Beer Geeks crew. You guys were professional and amazing people. It was really nice to meet you and pillage your minds! We can't wait to see the finished result. The show is expected to air this FALL 2013 on a national channel. Keep your fingers crossed for FOOD NETWORK! We will keep yah updated on when it releases!
Up and Down week for the Viking Truck, Wednesday the fryer almost exploded. Pipe came loose and filled the truck with fire and brimstone! Saturday the Transmission decided it was time to stop working en-route to our stop and we needed to literally be dragged out of there. Brutal week for the Vikings, but its a new week and we are all fixed up and ready to bring the thunder once again. With Odin by our side we will be out Tuesday through Sunday this week to feed the masses !
An Updated look into the truckers day to day.